A public outreach campaign celebrating the “Bird Love Week” has been recently launched in Qiangjiang Greater Bay Area Wetland Park, Hangzhou. The event aims to raise awareness of bird conservation and connection with nature, attracting numerous bird conservation specialists, enthusiasts, and citizens.

The campaign features a variety of activities such as birding tips, quiz with prizes, and mandarin duck themed seals. There are also informative posters about common birds in Hangzhou, wetland birds of the Qiangjiang Greater Bay Area, and wildlife conservation, along with cautionary case studies. At the event, bird experts captivate the visitors with lively and engaging explanations, bringing them into the fascinating world of birds. “I used to think birds were simply pretty, but today I’m exposed to so many enchanting ‘secrets’ of birds,” a kid said delightedly, “I hope more and more rare and precious birds can fly freely here.”

Since the “Bird Love Week” was established in 1981, Hangzhou has carried out a series of bird conservation actions and outreach campaigns. Steady progress has been made in the conservation of avian resources, with several wetlands selected as “top birding destinations in Zhejiang.” Over the years, vigorous initiatives have been conducted to rescue and protect rare and endangered species, including the establishment of two reserves. As a result, populations of the South China sika deer (Cervus nippon kopschi) have significantly increased. The critically endangered ironwood tree Ostrya rehderiana, known as the “single child of the earth,” has been well-conserved. A “1+20” terrestrial wildlife rescue and rehabilitation system has been established, rescuing over 500 terrestrial wild animals annually. The city will make continued efforts in wildlife conservation to promote harmony between humanity and nature.